A series of images showing the analysis of hotel visitor number for a hotel in Devon, England.

The top image shows the home locations of visitors to the hotel overlain on postcode boundaries. The top animation shows the results of combining these two datasets to determine the total number of vistors from each postcode region per year. This could help to determine whether there has been a hift in vistor patterns over the years and to decide whether advertising could be targeted in certain areas. Note how vistor number have been increasing in the Bristol and Birmingham areas where advertising has been carried out.

The second animation shows the same data aggregated cyclically over months of the year. Each frame represents a different month. As expected visitor number increase dramatically during the summer months.